Hollywood doesn't make a movie about the real estate industry very often, especially not one that is so emotionally engaging. As a long-time agent, broker and a movie lover, I highly recommend 99 Homes, a film that serves as a powerful examination of the real human causalities from the 2008 Housing Crisis. Moreover, the film also demonstrates that big money can be made even in a real estate market crash, as long as you play it smart! The movies examines the rewards and human costs of foreclosure investing. It also showed as successful real estate agent and broker in action, running independent real estate brokerage, and an variety of career in the real estate industry
An emotional thrill ride that follows the story of a recently unemployed single father Dennis Nash (Andrew Garfield), who was evicted from the home his family lived for generations during the peak of the 08-09 recession. Determined to get his house back for his family. Nash swallowed his pride and found himself employed as an assistant/protégé by a ruthless local real estate mogul Rick Carver (Michael Shannon), the very same man who acquired the Nash foreclosed home and forced his family to live in a shabby cramped motel packed with other victims of the sub-prime meltdown.
The movie centers on Nash’s apprenticeship and growth in Carver’s real estate business. Rick Carver was an average real estate agent before the crush, but later built an real estate empire for himself from seizing distressed foreclosed property, renovate them and sell them to long-term institutional investors at a premium
What Does It Got To Do With Real Estate
"Don't get emotional about real estate," advised by Carver throughout 99 Homes. Real estate to Carver means money and opportunity; real estate to everyone else means "home."
Like the iconic villain Gordon Gekko from the movie Wall Street (1987) the character Rick Carver probably will also be idolized by aspiring real estate agents. The mentor-mentee relationship in the movie also resembles the relation between Charlee Sheen and Michael Douglas character in Wall Street (1987).
As the great housing crisis brought the US housing market to its knee and bankrupted millions of investors, owners and builders, Carver built an empire from the slump. The movie presented the technical steps of how he did it, explained in a very simple manner. Throughout the dialogue, we learned how Carver built his business while everybody else failed. Through the perspectives of the protégé Nash, the audience get the front seat in seeing how big and smart money can be made in any real estate market, boom or burst.
This movie will appeal particularly to real estate agent/investor that are interested in foreclosed property, distressed asset investing, or flipping property.
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